1- Come up with a fancy name like: Aquafina, Arwa or Pure Life.
2- Come up with a fancy tag line: like ’Pure Water - Perfect Taste’.
3- Buy empty plastic bottles.
4- Fill the plastic bottlers with water, not mountain or groundwater (although you have to claim it is), but your public municipality water.
5- Sell it to naïve consumers who don’t really possess any tasting abilities.
Well that’s about it really. Easy, eh? Yes it is, and that’s exactly what Pepsi, Coca Cola, Nestle and other companies have been doing for the past God-knows-how-long.
Pepsi recently admitted that its high-selling product ’Aquafina’ is nothing but tap water, but, in a move to rectify its claims that it’s ’Pure Water - Perfect Taste’, the company announced that it will change the label on the bottle so it would say “The Aquafina in this bottle is purified water that originates from a public water source“, while Coca Cola have no intentions of changing the label on its bottles.
- Pepsi’s sales of Aquafina, in the U.S. ALONE, reached $ 2.17 billion in 2006.
- Coca Cola’s water sales in the U.S. ALONE totaled approximately $ 1.89 billion in 2006.
- In North American ALONE, Nestle’s Pure Life reported sales of $ 3,57 billion in 2006.
That said, let’s all say Evian backwards together!
و رزق الهبل عل مجاااااانين
الناس بتركض ورا الأسماء التجارية و الهبل
khalleena ne3mel new beer brand
we’ll tag it
natural brew
and sell it
make millions
and we will fill the bottles with… urine? LOL
True that, Mariam!
Exactly Qabbani, regardless of the content!
Now that’s an idea!
it is all psychological (not again with the psychological talk).. but really it is, I never believed that it really was mountain or whatever water, but i just know it is clean and i buy it. In my case it is Masafi
any news on them?
yes, since the number of people in amman increased, lots of pissing is going on, their business is booming
thanks for grossing us out twice mariam, now excuse me while I throw up
you can call it “aqua-fiha..not the aqua you think though” it would look nice on the label
everything is possible.. no one is honest in most of the products..especially food i guess..
lol. that’s quite interesting! & you are so funny, the way you write, your wordplay “Evian” lol umm..guess that means I won’t be buying aquafina again any time soon…
LOL Ammar, yeah that would sound really nice!
Absolutely Mrs. It’s all attributed to consumer ignorance.
hey i*maginate, been a while since your last visit, always a pleasure to host you and make you laugh
…
Good thing I am in UAE then