‘Confused consumers’ is a common segment, they are exactly the segment of consumers marketeers just love, they are the people who are waiting for some so-called role model, such as Elissa or Nancy Ajram, to tell them what product to start using.

Last year I was representing one of world’s top mobile vendors and contacted him to get him to cooperate in one of our marketing campaigns. He never returned any of my calls and his publicist tried but apparently Amr did not drool to the mention of money and I really do respect him for that

It’s nice to see Arab stars endorse international products - as long as people are interested in these singers, they will keep buying the products. As simple as that.

Sel3: LOL! ya zalameh the top commentators is a way to show my appreciation, ba3dain I have to tell you that there’s a present to this month’s top commentator. faaaa ejra2atak

i*maginate: ABSOLUTELY! I met all three of them and Nancy was the sweetest, she really is a sweetheart, the other two are mean biatches I’m telling you!

it is really nice to see all that happen i*maginate, but they’re overdoing it really.

Expated: Do you promise to love and cherish her in sickness and in health for richer for poorer for …?

In fact, you’re far better off hitting the mute button when commercials are on. They’re brainwashing you whether you realize it or not. You are in fact but the sum of the memories you have accumulated over the years. So in a sense if you see Nancy Ajram everywehere, she is a part of you, strange huh ?!

People have been surveyed about commercials more than 20 years old, and they remmbered them including company slogans, the jingle the commercial used, what the celebrity who made the commercial wore etc… These same people sometimes won’t remember what they had for lunch last week, or the name of their 6th grade teacher.

Why ? Because that’s what the commercial is designed to do. To be remembered, and going by another famous marketing principle, there’s no such thing as bad publicity (meaning whenever you’re mentioning the celebrity, whether criticism or praise, you’re helping them).

“The only thing worse than being talked about is not being talked about.” Oscar Wilde

OK joking aside, I think you made an excellent point and I do understand where you come from and what marketing school you’re in favor of … but can you really categorize all consumers into one segment: the segment that likes to see the exact same celebrities over and over again?

Everyone in the whole world talked about how Tom Cruise went crazy during his farce on Oprah. Did that really help him? NO! Paramount fired Cruise after 14 years of working with him because of all his increased media exposure. There is something called negative publicity.

Yes, the worst thing is not being talked about, but do remember, the author of that quote died more than a hundred years ago, life changes quickly and what we thought are rules of thumb sieze to be so, more so with marketing. Consumer behaviour is inconsistent, fluctuational, unsteady, changeable and moody.

Yes/no?

but it won’t matter, she would have already made enough to retire by then.

I agree consumers are moody, and can easily idolize someone one day and hate them the next, just not me, I’ll like Diana Haddad forever !

Unfortunately that’s just another marketing concept, brand loyalty *sighs*