Jul 15 2010

The New Old Spice

I’ve always associated Old Spice with, well, old people. I remember when I was a kid I used to love the smell of Old Spice, whenever my dad used it.

The brand still existed as I grew up, and I always saw its famous logo and unmistakable bottle at stores, but I would never use it. Why would I want to associate myself with a old man’s cologne? I wanted something a “new” spice. Continue reading